BA (Hons) Business Administration

business

Overview

This degree offers a sound foundation in business and the disciplines which underpin it. There is also an enviable choice of optional subjects.

As part of the curriculum, students are exposed to leadership and soft skills that will mould them into competent graduates who are ready for the working world.


Highlights
  • A comprehensive learning experience with a mix of face-to-face and online support learning through Blackboard, with access to course materials, assignments and faculty members at any time
  • Exposure to real industry projects and practical learning experience via international faculty, overseas guest professors and live lecture conferencing
  • Opportunity for students to participate in the Semester Abroad Program (SAP) and experience different cultures and environments, helping them expand their global perspectives
  • Graduate employment rate of 96% within six months of graduation, with graduates joining companies such as KPMG, Padini, PricewaterhouseCoopers, Ricoh etc.
  • New programme structure to equip students with up-to-date syllabus needed by today’s industries

Career Opportunities
  • General Manager, Purchasing Manager, Administrator and more
  • Brand Manager, Business Development Manager, Marketing Communications Manager, Retail Manager and more
  • Human Resource Manager, Recruitment Manager, Training Development Manager, Compensation Specialist and more

Programme Structure

Year 1
  • Accounting for Business
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Global Perspectives in Business
  • Introduction to Enterprise Resource Planning
  • Legal Issues for Business
  • Methods & Systems for Business Decisions
  • Principles of Marketing
  • The Business Professional (Double module)
Year 2
  • Enhancing Employability
  • Exploring Business Ethics
  • Industry Project
  • Managing People

Optional modules
(Choose four)

  • 21st Century Consumer Marketing
  • Cross Cultural Management
  • Individual Employment Law**
  • Labour Market Policy**
  • Marketing for The Small Enterprise
  • Marketing Planning
  • Organisational Psychology
  • Principles of Operations Management
  • Project Planning & Control
Year 3
  • Business & Commercial Awareness
  • Contemporary Issues in Business & Management
  • Strategic Leadership in a Changing World (Double module)

Optional modules
(Choose any two double modules or one double module and two single modules or four single modules)

  • Creative Problem Solving for Managers
  • Employment Relations**
  • Leadership & Organisations
  • Management Science in Business
  • Managing Media & Communications (Double module)
  • Market & Social Research (Double module)
  • Social Networking & Enterprise
  • Strategic Human Resource Management Perspectives
  • Training & Development (Double module)
  • Supply Chain Management
MPU Subject
  • Community Service & Co-curriculum 3
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*
Entry Level Entry Requirements
STPM Two (2) full passes
Foundation Completion of Foundation (Business) Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
UEC  5 Bs
Others Other equivalent qualifications that is recognised by the governement of Malaysia

Local Students

Total Fees (RM)
72,600

International Students

Approximate Total Fee (USD)
24,533

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