BA (Hons) Marketing



Students will be equipped to meet the country’s demand for skilled manpower in finance, supporting and spurring its development.

Specialisation modules
  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • New Product & Innovation Management
  • Service Marketing

  • Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies like KPMG, AIA, Megasteel and more
  • This programme prepares students for postgraduate studies locally and abroad

Programme Structure

15 Common Modules
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Business Law
  • Business Statistics
  • E-Commerce
  • Economic Principles & Issues
  • Financial Management
  • Human Resource Issues & Strategies
  • Information Management
  • Managing Organisation
  • Marketing Principles
  • Organisational Behaviour
  • Quantitative Methods for Business
  • University English
4 Electives
  • Accounting
  • Business Administration
  • Finance
  • Human Resource Management
  • International Business
  • Marketing
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*
Entry Level Entry Requirements
STPM Two (2) full passes
Foundation Completion of Foundation (Business) Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
UEC  5 Bs
Others Other equivalent qualifications that is recognised by the governement of Malaysia

Local Students

Total Fees (RM)

International Students

Approximate Total Fee (USD)

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