BA (Hons) Marketing

business

Overview

Students will be equipped to meet the country’s demand for skilled manpower in finance, supporting and spurring its development.


Specialisation modules
  • Consumer Behaviour
  • Global Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • New Product & Innovation Management
  • Service Marketing

Highlights
  • Students will be exposed to actual working environments through industry visits and internship programmes with multinational companies like KPMG, AIA, Megasteel and more
  • This programme prepares students for postgraduate studies locally and abroad

Programme Structure

15 Common Modules
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Business Law
  • Business Statistics
  • E-Commerce
  • Economic Principles & Issues
  • Financial Management
  • Human Resource Issues & Strategies
  • Information Management
  • Managing Organisation
  • Marketing Principles
  • Organisational Behaviour
  • Quantitative Methods for Business
  • University English
4 Electives
  • Accounting
  • Business Administration
  • Finance
  • Human Resource Management
  • International Business
  • Marketing
MPU Subjects
  • Community Service & Co-curriculum
  • Entrepreneurship
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Presentation Skills / Bahasa Kebangsaan A*
Entry Level Entry Requirements
STPM Two (2) full passes
Foundation Completion of Foundation (Business) Programme
Diploma Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
UEC  5 Bs
Others Other equivalent qualifications that is recognised by the governement of Malaysia

Local Students

Total Fees (RM)
72,600

International Students

Approximate Total Fee (USD)
24,533

Your Name (required)

Your Email (required)

Subject

Your Message